SGVC | As iPhone Sales Slow, Apple Hangs On to its Mojo (AAPL)
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As iPhone Sales Slow, Apple Hangs On to its Mojo (AAPL)

By Lou Carlozo | Contributor | March 24, 2016

(excerpt)

Granted, Apple sold 74.8 million iPhones total in the last quarter of 2015. Cook has called that “an incredible number,” and he’s right. But Wall Street, so skilled at giving positive digits a negative twist, saw it this way: short of forecasts and the slowest sales growth in iPhone history.

“I wouldn’t say Apple has lost its mojo, but they’re definitely facing some issues that they need to address,” says Dovi Frances, managing partner of SGVC in Beverly Hills, California. “It’s natural for products to go through a life cycle of birth, growth and decline. Apple has already been through this with the iPod and the iPad.”

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