Has This Silicon Valley Startup Finally Nailed The Indoor Farming Model?
FastCompany.com | by Adele Peters | May 18th, 2017
“I like to call this the cathedral.” So says Matt Barnard, CEO and cofounder of the vertical farming startup Plenty. We’re standing in a room at the company’s headquarters in a former electronics distribution center in South San Francisco, staring up at glowing, 20-foot high towers filled with perfectly formed kale and herbs.
The company isn’t the first to build an indoor urban farm in a warehouse. Aerofarms, for example, grows greens in a 70,000-square foot former steel factory in Newark, New Jersey. Nearby, Bowery, another tech-filled indoor farm, grows what it calls “post-organic,” pesticide-free produce. But Plenty, which has received $26 million in funding to date from investors such as Bezos Expeditions and Innovation Endeavors, believes that it has the technology to grow food more efficiently–at the same cost or less than crops grown in the field–so it can more easily scale up to supply supermarkets around the world.
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